Saturday, June 6, 2015

the ideal client

I'm in the elevator of my building.  I see a well-dressed guy.  I figure, why not?

"I represent a clothes manufacturer and we make beautiful custom clothes for men— all the fabrics are from the top mills in Italy; would you be interested?" I live on the second floor so from the lobby to floor two isn't much time. The man says yes, gets off at my floor so I can elaborate just a little, and we set up a time to meet.

About a week later Terry comes over. He tells me in advance, "I am a real fast shopper." In record time, I measure him and true to his word,  Terry chooses a shirt fabric and style quickly. We talk a bit, and he's gone, under 30 minutes. I get to know him a little and immediately like him.

This week I get this email from Terry:

Hi Lyn,

I just wanted to tell you that I got the shirt yesterday.
I love the shirt and I love the fit. I want to order more.

Thanks,
Terry

P.S. I hope your son’s graduation weekend went great. Congrats again.

At 8:30 this morning we meet again. Terry arrives with a cup of coffee for me from Agata. I should be the one offering him coffee. Within seven minutes of Terry knocking at my door (I know because I check), and including a few minutes of social banter, Terry chooses three fabrics for three new shirts.  And to make it easy, "Let's just go with the exact same style as the last one." For the next ten minutes I get to know him a little better.  

If every client were like Terry, everyone would want my job.

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