Friday, June 21, 2013

another hair story


The most basic principle of microeconomics is supply and demand.  When demand remains unchanged and supply increases, prices fall.

Take TV’s for example.  In December 2003, I paid $1,650 for a state-of-the art 34 inch, Sony TV.  I couldn’t afford a flat panel, but this was the next best thing. 

Four years later I sold my TV for $250 on Craig’s List, and upgraded to a 40 inch, flat panel Sony.  I paid $300 less than I had paid in 2003, for a bigger, better TV.  A comparable Sony today sells for under $400.

Surprisingly, the same happens to be true for hair straightening. 

In 2007, I had my hair straightened for the first time using keratin.  It cost $350, and took about four hours. Still, it was worth every penny to have no-frizz, shiny hair that even I could blow-out.   Today I  get the same process done with a safer formula for $107, and it only takes an hour.

I love when economics works in my favor.

I go to see Julie at Sergio Limpopo, a little salon in an office building on Madison Avenue.  I found Julie last year through a Groupon. Julie did a great job then, and she does a great job today. 

BEFORE

AFTER
I don't dare show myself from the front, as I look quite horrid in stick-straight hair.  In three days I'll wash it and it will be great.  Until then, I'll be in quarantine.  

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